Study Resources
 Firms reach out to staff in personalised way. CheckKOLKATA: Last August, when Fortis announced the takeover of Wockhardt’s 10 hospitals, there was an outcry among employees. Emotions were running high, since many feared losing their job or a ... |
 Challenge old brand wisdomBrands are the largest intangible asset in a company’s balance sheet, the gap between its book value and the market value. These are built painstakingly over years by companies. They ... |
 Challenges of marketing the unknownCoke, Rolex, Nokia, Horlicks...these are brands well known to consumers and to that extent these associations carry the benefits of having created and sustained a brand. Symbolism, risk reduction and benefits ... |
 CEOs need to delegate to remain efficientMost villages in India have a grama-devata, a rather ferocious looking deity, that is the local guardian god, often shown riding a horse, brandishing a sword, accompanied by a dog. ... |
 Leadership can be taught at an early ageEducation for children is good, but how about a magazine to educate principals? How do you deal with a defunct library that has the books but is located right next ... |
Advertisers demanding more than "click-through" metrics: Nielsen's 2010 trendsThough the overall advertising environment in 2009 was glum by most accounts, a number of trends are nonetheless continuing to take hold as the industry evolves to meet new marketplace ... |
 Advertising in the post-Google eraRamanujam Sridhar is visiting professor at several IIMs and other management schools in the country and has delivered lectures at Cornell University in the US. He is immediate past-president of ... |
 A Brand Development Model: How to Define and Measure BrandA high equity brand gives its owner many advantages. In addition to the obvious benefit of driving market share, a strong brand can command a price premium, augment customer rel... |
7 best practices in Risk ManagementGood risk management practices will help companies evaluate the options in a more informed manner so that they are better prepared to meet eventualities. Process and oversight to drive implementation of ro... |
How companies use Derivatives for Hedging and Risk ManagementHedging: Hedging in simple words means reducing or controlling risk. This is done by taking a position in the futures market that is opposite to the one in the physical market wi... |
Business AnalyticsAnalytics is the study of business data using statistical analysis in order to discover and understand historical patterns with an eye to predicting and improving business performance in the future. So... |
 Marketing - Common Sense which is rare in common peopleMarketing is the process or act of bringing together buyers and sellers. Creating the market and capturing it. Making a communication about a product or service a purpose of which is... |
Internship & Placements
India to see strong hiring trend in next 3 months: ManpowerEmployers in India are planning to hire at a robust pace in the next three months and public administration, education and services sectors are expected to see strong recruitment trends, ... |
Are IT jobs losing sparkle?BANGALORE: After trimming payroll and tightening perks to cope with the economic slowdown last year, software companies are finding that a rising number of engineering and management graduates are transferring ... |
IIMs see surge in pre-placement offersIndustry majors keen to hire freshers based on their performance during summer internships. The Indian Institutes of Management (IIMs) seem to be brimming with a feeling of optimism — thanks to ... |
HSBC on hiring spree, announces a slew of senior appointmentsMUMBAI: Global banking major, HSBC, on Wednesday said that it has appointed Chetan Patni as Managing Director, Head of Execution and Sales Trading, in India. Patni will be jointly responsible for ... |
 1-yr MBA salaries up by 25% at XLRIThe placement for the 2010 batch of the General Management Programme (GMP) at the Xavier Labour Relations Institute of India (XLRI), Jamshedpur, concluded on a high note.The highest salary this ... |
IIM pre-placement:Offers start pouring much ahead of scheduleNEW DELHI: Pre-placement offers (PPOs) for students of the country’s top notch business management institutes, IIMs, have started pouring in much ahead of schedule. PPOs are made by companies ... |
IT/BPO sector see more job opportunities, higher earningsNEW DELHI: The IT/BPO sector not only created more employment opportunities in the last three months of previous fiscal but workers engaged in this segment also saw the maximum rise ... |
 IT/BPO sector saw more job opportunities, higher earningsNEW DELHI: The IT/BPO sector not only created more employment opportunities in the last three months of previous fiscal but workers engaged in this segment also saw the maximum rise ... |
 PepsiCo to hire 500 in India this yearNEW DELHI: Global food and beverage giant PepsiCo today said it will hire 500 people in India this year to meet its manpower requirement for maintaining its annual growth rate ... |
 PepsiCo to hire 500 in India this yearNEW DELHI: Global food and beverage giant PepsiCo today said it will hire 500 people in India this year to meet its manpower requirement for maintaining its annual growth rate ... |
 StanChart to hire 2,500 people in India in 2010NEW DELHI: Global banking major Standard Chartered said it plans to increase its headcount in India by 2,500 people during the current year to 20,000. The UK-based bank, which is looking ... |
 Australia creating 1,100 jobs every dayMELBOURNE: Registering a record growth in its employment rate, Australia is creating 1,100 full-time jobs each day in various sectors, according to latest data. The country piled on an ... |
Notes, Case Studies & Projects
Marketers using Twitter, Facebook to reach customersThat Hrush Bhatt, founder and director (product & strategy) of Cleartrip, is a Twitter fan will come as a surprise to those aware of ‘Kiruba incident’. The travel portal had ... |
 Presentation skills: Master the art!It is time to give the most important presentation of your career and you certainly don’t want to be frozen up there, right? The question, therefore is, are you equipped ... |
How to save time while brushing through text books?Well, if you are having a time crunch and supposed to read a number of text books in a short span of time, heres the trick. This might not be an... |
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B School Events
 IIM-Lucknow students head to foreign universitiesAs part of the Student Exchange Programme (SEP), 53 students of the premier Indian Institute of Management, Lucknow (IIM-L) will head to partner universities in foreign countries. IIM-L runs one of ... |
B-schools fight for ‘best in finance’ titleThe Finance and Investments Club of IIMA, called BETA, has organised a special competition in association with UBS, the global financial services firm. Teams from India's top 24 B-schools are ... |
 Rare creativity on show - Kalakaar Vikas, Presented by VGSoM, IIT KharagpurSaamanjasya ’10, a novel concept, is being organized by Vinod Gupta School of Management, IIT Kharagpur in the third week of March 2010. The aim of the event is to ... |
 Go Gadget The MBA WayA list of must-have gadgets for management students It was back in his IIT days when Ravish Chaubey used to carry his bulky desktop computer to home for summer vacations and ... |
Business leaders to congregate at 'Manfest 2010'Top business leaders will congregate on the Indian Institute of Management, Lucknow, (IIM-L) campus for the annual flagship extravaganza ‘Manfest 2010’, which took off in signature style today. One of the ... |
 IIM Lucknow’s Noida campus announces first annual HR summitIIM Lucknow will hold its first Annual Human Resource Summit 2009, organized by its Noida Campus on Saturday, 21 November 2009. The theme of the HR Summit will be: “Current ... |
 IIM Lucknow Organises Workshop For Under-PrivilegedThe social initiatives committee of IIM Lucknow today organised a workshop to provide career guidance to under-privileged students here. "The objective of this initiative 'Disha' was to identify bright students and ... |
 B-schools talk the talk on social network sitesLog in to Twitter, Facebook, LinkedIn to keep alumni, students, aspirants updated about their institutes. “Summer PlacementNotification: Process starts November 4. Media entry to campus restricted. Info to be sourced only ... |
Ideas to Implementation 2010 - IIM Calcutta presents international B-Plan eventWith an aim to foster entrepreneurship amongst youth, the Entrepreneurship Cell of Indian Institute of Management Calcutta has launched its annual flagship event – i2I or Ideas to Implementation. Since it... |
 IIM Calcutta presents international B-Plan ContestCarrying on with the legacy of i2I, E-Cell IIM Calcutta in association with Blue Run Ventures is all set to launch its next version of National Level B-Plan competition i2I 2010 supported by its pa... |